Digital Marketing basically means brand promotion using digital communication such as search engines, websites, social media, email and mobile apps. It acts like a two-way communication between business and its prospective customers.
Modules of Digital Marketing
There are 4 major modules:-
Search Engine Optimization (SEO):
It refers to techniques that help your website rank higher in search engines like Google, Yahoo and Bing. Basically, SEO makes website more visible to people who are looking for solutions that your brand, product or service can provide.
Social Media Marketing (SMM):
It means use of social media platforms like Facebook, Instagram, Twitter and Tumblr to market a company’s products and services. Basically, via social network users can help a company increase brand exposure and broaden customer reach.
Search Engine Marketing (SEM):
It’s a process of using paid search advertising in order to increase website visibility on search engine result pages.
For Example: Google Ads is the most commonly known and used paid search tool.
Social Media Optimization (SMO)
It’s the process of creating online content and promoting it through the means of social media. Now a days use of social media platforms are in great demand thus, it’s very important for any online business to have its social media presence that is why SMO comes in use.